The Common
Answering the Fresh Pearls 2025 brief with a fresh outlook on
what community kitchens can do for the modern conscious Individual. (Shortlisted)
Gen Z and Young Millenials are actively rethinking how they eat and reducing the footprint it leaves. Decisions on recipes and ingredients are now conscious ones- largely driven by authenticity and future-thinking. They also want community, flexibility, and a lifestyle that aligns with their values — without the performance.
The Common is raw, authentic and warm.
Hearst House Beautiful UK
Tying the brand identity across verticals through the use of patterns to answer the Hearst x UAL brief. (Shortlisted)
Application of the pattern across potential product licenses.
The brief was to build a pattern that can represent House Beautiful's ethos across all verticals. We answered it by tapping into what makes a house a home.
It's the little things!
Pattern System Puzzle
Our pattern system was driven by a robust module repeat model.
To represent this, we created a puzzle that allowed the client to get a feel for what the pattern could look like by using different modules in different colours. We laser-cut acrylic boards in 3 distinct module shapes which interconnected to form the final pattern.
Digital application of the pattern.
Creative Coding
Our pattern system relied on generative thinking, which allows any user to expand the pattern to almost infinite iterations that still feel part of the family. We drove this message further by implemented creative code.
Suntory Roku Zero
Re-imagining beverage consumption for a better lifestyle balance to answer the 2025 D&AD New Blood Brief for Suntory Global Spirits.
Around 44% of Gen Z prioritise their work-life balance and personal well-being, seeking flexibility and autonomy in their careers and valuing purpose-driven environments and mental health support. Low alcohol and no alcohol options are more than a stamp on abstinence, they are propositions for people who crave balance.
Suntory Roku Zero taps into this craving by delivering the same distinct luxury of Suntory Roku's 6 botanical herbs in a zero alcohol format, so that consumers can Keep the balance flowing.
Hyper-localising the campaign by using one of the six posters of balance in category specific area. Example here, Stay grounded used at a park.