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Adidas Your Ocean, Your Move
Inspiring youth to take action alongside their
favourite sports and lifestyle brand
BRAND | STRATEGY | DESIGN
Your Ocean, Your Move is a proposition to urge global youth to take action towards the preservation of the ocean.
The world constantly goes on about how we need to be sustainable and how the straws are hurting the turtles. But what are we doing to influence and teach actions that create positive impact?
It is time to speak directly to them, to let them know that it is their moves now that will save their oceans in the future.
Using hand-drawn type to break Adidas’ mono corporate design to build a campaign that is approachable to 15-18 year olds. This creates a custom identity that can be carried into other verticals.
Extending the campaign to sustainable product line-ups like the Futurecraft 4D. (shoes in mockup just for show)
A huge part of this campaign are the ambassadors, the Adidas Ocean Guardians. Leveraging current icons for the youth to encourage and influence for positive impact.
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