Informing audiences of the potential of branding beyond
consumerism and labels
STRATEGY | EXHIBITION DESIGN | WEB
Branding Can started as a insightful reflection into what the MA GB&I (MA Graphics Branding & Identity) cohort has been exploring in the past few months. The diversity in projects was difficult to encompass within one framework, but the idea of branding can does exactly that. We saw that each of us worked on ideas that drove change.
Web Development
As lead for web development, I wanted to maintain focus on two elements; motion and interaction. The website should feel like a digital version of the aisle.
The Exhibition held four projects that I have worked deeply on in the past few months. I also got to represent the cohort with the D&AD social media team and introduce visitors to the concept and the projects.
