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The Common
Answering the Fresh Pearls 2025 brief with a concept
that reforms how young individuals process and consume food
Shortlisted for Pearlfisher Fresh Pearls 2025
How do we solve for rising costs and massive food
waste-generation for an audience that is conscious?
Gen Z and Young Millenials are actively rethinking how they eat and reducing the footprint it leaves. Decisions on recipes and ingredients are now conscious ones- largely driven by authenticity and future-thinking. They also want community, flexibility, and a lifestyle that aligns with their values — without the performance.
The CommonPLACE is a brand extension, a community discord server where members swap recipes, share tips, ask for help, and meet others nearby to cook, plan, and eat together.
It’s everything that happens outside the kitchen — but still at the heart of it.
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