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House Beautiful UK
Distilling the D&AD New Blood Suntory brief by repositioning
zero alcohol as the option the keep the balance flowing
Brand | Motion
Around 44% of gen Z prioritises work-life balance and personal well-being.
But it's not east to achieve balance. Our lives are composed of many layers, and sometimes balancing them all is no simple task. For some, alcohol becomes an obstacle; between work events and social pressure, a drink can be a difference between a 7am run and a 11am hangover.
To reveal the impacts of section 112, we reinterpreted the 'Pracharat' font family into a variable addition; one where each letter represents a prisoner. The font transforms based on real data, turning typography into a living protest against an ongoing oppression.
Roku Zero brings in the answer the maintain that much required balance. With the same smooth sip of the six botanicals, Roku Zero keeps the balance flowing.
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